E-mail Marketing

E-mail Marketing is defined as a market for introducing new products or brands to people using e-mails. A marketing channel allows a brand to engage with a customer or subscribed list. The main aims of e-mail marketing are increasing brand strength, loyalty and ultimately sales. E-mail marketing volume is continuously growing because of the social media phenomena.
In 2008, e-mail made 23% of Digital Marketing Budget and 13 billion marketing e-mails were sent in 2009.
Types of E-mail Marketing:

• E-mail Newsletters
• Transactional E-mails
• Direct E-mails

E-mail Newsletters: These are direct mails which are sent out on a regular basis to customers  and a list of subscribers. The main purpose of these newsletters is to build relations to customers.


Transactional E-mails: These emails are based on customer's action. These includes purchase, or order confirmation, dropped basket messages etc..


Direct E-mails: These e-mails are used to send directly promotional messages to customers. Companies usually collects a list of customers and send them promotional messages directly.

Discussion/ your view
Which type of E-mail marketing you think is more effective?
if you want to know more about E-Marketing then this link will definitely help you.
http://search.proquest.com.library.sheridanc.on.ca/docview/228248387
http://search.proquest.com.library.sheridanc.on.ca/docview/228273373
http://en.wikipedia.org/wiki/Email_marketing#Comparison_to_traditional_mail